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Craig A Personett

Youth Development and Agricultural Education 

  • Web Programmer
Agricultural Administration Building Room 223A
615 W State Street
West Lafayette, IN 47907-2053

Agriculture Information Technology 

  • Web Programmer

Joint Ph.D    Mass Communication, Environment & Resources at the University of Wisconsin-Madison
M.S.      Community Counseling, Winona State University
B.A.        Psychology, University of Wisconsin-Madison

Teaching Interests/Proposed Courses

        Undergraduate Courses

Senior Capstone in Science and Agricultural Communication - YDAE48000
                Controversial Science & Media in the Public Sphere - YDAE49100

Graduate Courses

Science Communication - YDAE59100
                The Psychology of the Science Audience (in development)

Teaching Experience
Undergraduate Courses

Senior Capstone in Science and Agricultural Communication – YDAE 48000 
Controversial Science & Media in the Public Sphere – YDAE 49100

Graduate Courses

Science Communication - YDAE59100

University of Wisconsin-Madison

Journalism 201: Introduction to Journalism 

Integrated Environmental Studies Senior Capstone 600
Mass Media and Multicultural America

Professional Experience

Assistant Professor - Agriculture and Science Communication (2016-present)

Director Pathway Clinics, S.C. 2006-2008

Director Columbia County Human Services Addiction Division, 

(Pauquette Center S.C.), 2001-2006

Research Interests

My research interests center around the communication of complex science to the public. Specifically, they include the systemic factors that affect the construction and effective translation of messages to engage the public in scientific issues. Effective messaging occurs at the intersection of message construction and the public beliefs, values, experiences, and the cultural cognitions that the audience brings to the process (rather than a simple deficit in science information). Additionally, messaging is affected by resources, institutional practices, and political processes in the public sphere. Given the recent rise in highly controversial science issues, the study of systematic factors affecting science messaging is an important and emerging area in research on science communication
Current research projects include:
Risk-risk perceptions during an emergent health crisis;
Public perceptions of climate impacts in rural America;
Creating transformative learning in the classroom.  

Selected Publications
Yoo, W., Kwon, M., Pfeiffer, L.J. (2013) Influence of communication on colorectal cancer screening Revisiting the Health Belief Model. Journal of Communication in Healthcare 6(1), 35-43.

Other Interests
Hiking (preferably in mountains), biking, snowshoeing, and kayaking.

Youth Development and Agricultural Education, 615 West State Street, West Lafayette, IN 47907 USA, (765) 494-8423

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