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Abigail S Borron

Youth Development and Agricultural Education 

  • Assistant Professor of Youth Development & Agricultural Education
Agricultural Administration Building Room 229
615 W State Street
West Lafayette, IN 47907-2053

BS, Indiana-Purdue University Fort Wayne
MS, Purdue University

PhD, Purdue University

Faculty  Profile
Dr. Borron is an assistant professor in the Agricultural Communication Program and serves as co-advisor to the Agricultural Communicators of Tomorrow (ACT) student organization. Her research interest is in communication with emphases in culture, low-income and marginalized audiences, university engagement and risk communication. She is teaching the Agricultural Communication Seminar and Interactive Web Strategies in Agriculture courses in the department. She is also co-developing a written and oral communication program and competition to be offered to students across all disciplines in the College of Agriculture.

Courses Taught
YDAE 121 – Introduction to Youth and Agricultural Education Programs
YDAE 152 – Introduction to Agricultural Communication
YDAE 491 – Interactive Web Strategies in Agriculture
YDAE 491 – Oral Communication in Science and Agriculture  

Professional Service
Delegate, Extension Disaster Education Network
Member, Information Clearinghouse Committee, Extension Disaster Education Network
Member, Marketing Committee, Extension Disaster Education Network
Member, Recruitment & Retention Sub-committee, College of Agriculture, Purdue University
Student Mentor, Leadership Development Certificate Program, College of Agriculture, Purdue University

Research Interests
Culture; low-income/marginalized audiences; university engagement; risk communication.

Grants & Projects
Tucker, M., Borron, A., & Cho, H. (2007). Enhancing Communication with At-Risk Audiences: Innovative Information Strategies to Encourage Recommended Food Safety Behaviors. Grantor: USDA-CSREES-NIFSI. Grant amount: $434,976. Funding Period: 2007-2011. Role: CO-PI. 

Recent Scholarly Papers and Presentations
Scherr, C. L., Brown, N. R., Cho, H., Borron, A. S., Tucker, M. A., Doohan, D., LeJeune, J. T., Parker, J., & Wilson, R. S. (2011, November). Food Safety Perceptions among African Americans and Hispanic Immigrants: Implications for Message Design and Delivery. Paper presented at National Communication Association 97th Annual Convention, New Orleans, LA.

Borron, A., Carroll, N., & Tucker, M. (2011, August). Enhancing Risk Management Instruction of Undergraduate Students. Paper presented at Annual International Meeting of the American Society of Agricultural and Biological Engineers, Louisville, KY.

Borron, A., Maurer, A., & Tucker, M. (2011, July). Exploring expert and consumer worldviews in food and agriculture: Implications for engaging underserved audiences. Paper presented at Annual Meeting of the Rural Sociological Society, Boise, ID. 

Awards & Honors

(2012) Associate Member, Purdue Teaching Academy. Purdue University.

(2012) Outstanding Service to Students Award. Youth Development and Agricultural Education.

(2012) Teaching Academy - Associate Member Inductee. Purdue University.