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Abigail S Borron

BS, Indiana-Purdue University Fort Wayne
MS, Purdue University

PhD, Purdue University

Faculty  Profile
Dr. Borron is an assistant professor in the Agricultural Communication Program and serves as co-advisor to the Agricultural Communicators of Tomorrow (ACT) student organization. Her research interest is in communication with emphases in culture, low-income and marginalized audiences, university engagement and risk communication. She is teaching the Agricultural Communication Seminar and Interactive Web Strategies in Agriculture courses in the department. She is also co-developing a written and oral communication program and competition to be offered to students across all disciplines in the College of Agriculture.

Courses Taught
YDAE 121 – Introduction to Youth and Agricultural Education Programs
YDAE 152 – Introduction to Agricultural Communication
YDAE 491 – Interactive Web Strategies in Agriculture
YDAE 491 – Oral Communication in Science and Agriculture  

Professional Service
Delegate, Extension Disaster Education Network
Member, Information Clearinghouse Committee, Extension Disaster Education Network
Member, Marketing Committee, Extension Disaster Education Network
Member, Recruitment & Retention Sub-committee, College of Agriculture, Purdue University
Student Mentor, Leadership Development Certificate Program, College of Agriculture, Purdue University

Research Interests
Culture; low-income/marginalized audiences; university engagement; risk communication.

Grants & Projects
Tucker, M., Borron, A., & Cho, H. (2007). Enhancing Communication with At-Risk Audiences: Innovative Information Strategies to Encourage Recommended Food Safety Behaviors. Grantor: USDA-CSREES-NIFSI. Grant amount: $434,976. Funding Period: 2007-2011. Role: CO-PI. 

Recent Scholarly Papers and Presentations
Scherr, C. L., Brown, N. R., Cho, H., Borron, A. S., Tucker, M. A., Doohan, D., LeJeune, J. T., Parker, J., & Wilson, R. S. (2011, November). Food Safety Perceptions among African Americans and Hispanic Immigrants: Implications for Message Design and Delivery. Paper presented at National Communication Association 97th Annual Convention, New Orleans, LA.

Borron, A., Carroll, N., & Tucker, M. (2011, August). Enhancing Risk Management Instruction of Undergraduate Students. Paper presented at Annual International Meeting of the American Society of Agricultural and Biological Engineers, Louisville, KY.

Borron, A., Maurer, A., & Tucker, M. (2011, July). Exploring expert and consumer worldviews in food and agriculture: Implications for engaging underserved audiences. Paper presented at Annual Meeting of the Rural Sociological Society, Boise, ID. 

Awards & Honors

(2013) Gold Award (Writing for targeted publics). Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences.

(2013) Outstanding Dissertation Award. Association for Communication Excellence (ACE).

(2012) Associate Member, Purdue Teaching Academy. Purdue University.

(2012) Outstanding Service to Students Award. Youth Development and Agricultural Education.

(2012) Teaching Academy - Associate Member Inductee. Purdue University.

Selected Publications

Borron, A. S. (2013). Picturing the Underserved Audience: Photovoice as Method in Applied Communication Research. Journal of Applied Communication, 97, 6-18. Retrieved from

Borron, A. S. (2013). Voices form the Table: Assessing the Dynamic Cultures of the Food Insecure and Food Secure. Journal of Purdue Undergraduate Research, 3, 58-63.