Strategic Business Planning


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Marketing

Marketing a family business correctly can help a business succeed. By identifying key factors about your business’ products, you will be able to better market your business and your products.

PDFMarketing’s Four P’s: First Steps for New Entrepreneurs

Cole Ehmke, Joan Fulton and Christy L. Lusk

Keywords: four P’s, marketing, customers

Are you a new entrepreneur who is getting ready to marketing your businesses? You may have heard about the four P’s of marketing, which are four critical elements in marketing a business and its products. The four P’s (product, price, place, promotion) are variables that play an important role in attracting customers in a market. This article provides detailed information about four P’s as well as practical worksheets that would further assist you in evaluating them.

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