Job Title: Retail Sales Representative (Future
Opportunities- College Grads Spring 2015)
Job Location: Hershey, PA
This position is only intended for students with an anticipated graduation date of Spring 2015.
Any applicants who have already received their Bachelors degree should apply to specific
The Retail Sales Representative wi ll ensure flawless execution of store level sales and promotion plans
with customer retailers in assigned territory. The territory consists of high volume food chain grocers and
mass merchandiser customers. The RSR masters retail execution plans by driving incremental sales,
implementing and maintaining best-in-class promotional and merchandising strategies, and ensuring
100% distribution on authorized Hershey items across all classes of trade.
Drive Customer Points of Sale through Consultative Business Partnering
Customer Relationship Development and Management: Build and maintain consultative business
relationships with customer Key Decision Makers (KDMs) at all levels. Partner with KDMs to develop and
execute a detailed action plan to increase and improve sales resul ts within their stores based on sales
analytics and best practices. Culti vate a network of influential contacts at all levels of internal and
external customers to achieve sales objectives within assigned territory. Use strategic relationship with
KDMs to influence and negotiate customers' assistance in the merchandising of Hershey products.
Data Analysis and Sales Call Preparation: Prepare for retail sales calls by obtaining and analyzing
relevant store, product and market data and creating effective selling tools and presentations for KDM
delivery during call. Utilize and complete pre-call planning methods and other company tools. Review
and make recommendations to the District sales manager to modify routes that maximize business
efficiencies for all sales calls within territory.
Sales: Engage in forward selling utilizing consultative sales techniques of predetermined customer sales
plans with store and market KDMs in every retail sales call, using provided data sources, technology,
processes and procedures. Maximize sales and display opportunities by conducting store walk-throughs
and gaining commitment by KDMs on successful outcomes. Tailor selling and consultative strategies to
influence KDMs to order additional products to increase incremental sales and to obtain best in class
quality of merchandising locations of promotional products.
Achieve all merchandising objectives executing customer specific promotional plans through the effective
use of forward selling and maintaining permanent secondary displays and other display vehicles
established within the Retail Execution Plan. Insure new items are placed on the shelf and out of stocks
are addressed and corrected in every call.
Complete and submit electronic and/or written reports of daily and weekly activities, expenses,
competitive activity, account changes, promotions and all administrative functions within assigned territory
using company approved methods and technology.
Strategy Development & Process Improvement
Develop and recommend strategies aimed to improve the overall effectiveness of the territory, district
and/or area business activities. As requested, drive advocate partnerships within the assigned category.
Qua I ifications
Education and Experience: Bachelors Degree Preferred. Bachelors Degree or HS Diploma/GED and 3 or
more years recent sales or customer service experience required.
The Hershey Company is an Equal Opportunity Employer. The policy of the Hershey Company is to
extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's
age, race, color, sex, religion, national origin, disability, protected veteran status, sexual orientation,
genetic information or any other protected category recognized by state and federal laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
Spring 2015 Graduates-https://