Best Practices/Things to Watch

When you begin a Purdue Extension or Agriculture project, there's a great deal to keep in mind. To help you create the best possible project, AgComm has pulled together a host of resources. Those include information on the following:

As you work, keep your eyes open for potential pitfalls. We've pulled together the following list of some things to watch for.

The following types of photos, text, or graphics in a proposed Purdue publication should catch your attention. Anyone who sees one of these should ask if the author has carefully considered how use of the text or image reflects on the university and/or if the author has gotten the proper release.

  • A photo or text that is in any way discriminatory
  • Photos that have been manipulated
  • Photos taken in a private facility that may restrict or charge for use of any images taken at that location.
  • A photo of any member of a group or organization that might ask for privacy (e.g., Amish)
  • Children in photos (author must have a release)
  • Photos taken by someone other than the author (author must have a release)
  • Text promoting a certain political point of view
  • Use of the symbol ® or mention of a product by name
  • Text that seems to promote a commercial product
  • Mention of and links to websites of commercial entities
  • Use of logos of commercial products
  • Projects that include industry partners
  • Text that appears to be taken directly from another source
  • Lack of references
  • Quotes from social media sources

You should also question the appropriateness of:

  • An author who is not employed by Purdue or another university
  • An author from a commercial entity
  • Grad students as first authors