Client Guidelines

AgComm Does

  • Consult with you on your project's audience and purpose.
  • Help you find freelance assistance if you can't provide the text or the necessary illustrations, graphics, or charts for your print project.
  • Edit the text of educational publications and promotional items written by clients from Purdue Extension and the Purdue College of Agriculture.
  • Design and lay out print projects, ranging from Extension publications to research reports to brochures to promotional items like table tents and postcards.
  • Design templates you can use for your newsletters, flyers, etc.

General Guidelines

  • For extensive, team-driven projects:
    • Consult AgComm before you start.
    • Agree on conventions before your team starts writing.
    • Choose a project coordinator who will ensure consistency and liase with your AgComm editor and designer.
  • Ask colleagues to review what you have written.
  • If a student has written text, note on the text that you have reviewed and approved it before sending it to AgComm.
  • Secure permission to use text and images from published sources (including the Web).

Guidelines for Text

  • Provide complete, continuous draft of text.
  • Make suggested changes, and address your editor's concerns.
  • Provide edited text as a file, preferably in MS Word and definitely not in MS Publisher.
  • Provide text in minimally formatted, manuscript form. Do not lay out the text.
  • Separate paragraphs with blank lines, and do not indent.
  • Do not use all caps or put double spaces between sentences.

Questions? Ask your AgComm editor.

Guidelines for Tables

  • Submit tables as MS Word table files. The tables do not need to be separated from the rest of the manuscript.
  • Text files with table columns separated by single tabs with no extra spaces or extra hard returns are also accepted.
  • Provide hard copy of tables.
  • Do not provide tables as graphics or Excel files.

Guidelines for Graphics and Photos

  • Provide all graphics and photos.
  • Provide all graphics and photos at once, not piecemeal over the course of the project.
  • Provide original copies of any manipulated images.
  • Make sure graphics and photos are at 300 dpi resolution.
  • Take digital photos at the highest quality setting your camera allows.
  • Convert all Excel files to Word files (Printing Services can do the conversion for a fee).
  • Do not embed graphics or photos in the text file.
  • Provide as many high-quality graphics and photos as possible so that the designer can choose the best for your project.

Questions? Ask your AgComm editor or designer.