Richard L. Kohls served Purdue University from 1948 to 1986 as a faculty leader, teacher, researcher, and administrator. He helped devise the university student scholarship standards and the faculty senate form of governance. As Vice President of the AAEA he helped formulate the association award programs for teaching and extension. His courses, Agricultural Marketing and Macro Economics were taken by most of the students in Agriculture. His book, Marketing of Agricultural Products (with Professor Uhl in its 6th edition) has been a leading text since 1954. He was the recipient of both the University and the AAEA Best Teacher Awards, and the 1984 F. L. Hovde Award of Excellence in educational service to the rural people of Indiana. He served one year as Assistant Head of Agricultural Economics, two years as Assistant Vice President for Academic Affairs and from 1968 through 1980 as Dean of Agriculture. In 1981, he returned to teaching and research as the Hovde Distinguished Service Professor of Agricultural Economics.